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Wednesday, 06 October 2021

Gold Art: with COI in the heart of Florence

Gold Art: with COI in the heart of Florence

One hundred square meters of refined elegance in the heart of the historic center of Florence dedicated to Italian jewellery.

Since 1954, in Via Por Santa Maria 8, the headquarters of COI, acronym for Commercio Oreficeria Italiana, a place well known to tourists who know they can buy jewelry from reference brands such as Marco Bicego, Fope, Tavanti, Facinelli Italy and Serafino Consoli, but also goldsmith's by weight with certified titles.

At first glance, one would think that it is a boutique like many others, were it not for the fact that the sales team is formed precisely to illustrate in a short time the aesthetic and technical characteristics of the manufacturing creations that find in Made in Italy a great added value. appeal to foreign audiences.

Then, you enter, you see a brief explanation of the single brand based on the tastes and requests of the customer or group that has previously booked the visit, and then you buy. All quickly, calibrated according to the needs of those in Florence for a leisure stay, but sufficient to do everything in relaxation.

Experiences that often build customer loyalty, so much so that they have pushed the new property - since 2019 the Gold Art Group - to create a "virtual" figure of personal shopper for those who want to continue shopping from home, on the website.

Lorenza Scalisi, Editor VO+

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