Physical vs Digital
«I think that the customer is fascinated if the store’s "world" can transform the sale into a moment of sharing and a unique experience: the staff must be carefully selected to convey empathy, courtesy, competence and professionalism. Moreover, it is essential that the owner personally deals directly with the most important clients through personalized appointments. Lastly, I believe in direct marketing, meetings and exclusive events so that people can fully experience the world of jewelry and haute horlogerie.»
Carlo Bartorelli, owner of Bartorelli Gioiellerie, Cortina e Riccione
«The advantage lies in our tradition: La Campanina jewelry store is bound to our family and we are that advantage. Attention to the customer, our way of welcoming and satisfying all the customer's requests while establishing a confidential and yet professional relationship, so as to make the shopping experience unique, together with the location, the way we are and how we present our creations. Our uniqueness lies in our name and the credibility acquired in over 70 years on Capri.»
Roberta Federico, owner of La Campanina, Capri.
«The first factor is innovation: in processes (digital warehouse, online shop, social channels, online presence) and product, which must reflect and anticipate not only the trends and fashions of the moment but also, and above all, the customer’s tastes and desires. And then Customer Experience: putting the customer at the center of everything, welcoming them to a place where they feel advised and, why not, also educated, where he or she can relax and feel secure. It is a mission rather than a job.»
Elisabetta Mossa, GIA gemologist, co-owner of Mario Mossa Gioiellieri, Bari.
Lorenza Scalisi, Editor VO+